Despite the widespread knowledge on search engine optimization, there are still those who are unaware on the value of getting high quality traffic for their respective websites. To increase web traffic – targeted or not – there is a very crucial consideration one has to think over when planning to improve a website.
Actually you need not think over about it – because the answer is obviously to go for targeted.
Traffic & it’s influence on the business.
When a store gets no frequent visitors, it is an indication that something is wrong with the business. In the same manner, a website without an ideal traffic should be a cause for worry to an e-commerce business owner. Traffic refers to the number of visits to your websites by web surfers who may or may not be interested to whatever it is that you offer – products, services, information, entertainment, etc.
Traffic partially determines the probability of profit just as the no. of people that enters a mall. When you do not have enough traffic, you do not have that much chance to showcase your business on the web – and hence you do not have that much chance to attract, to pitch, and finally to sell. Increasing web traffic is fundamental to the success of a business, especially to that of an e-commerce business.
But that is not the end of web-based business tactics. There are other numerous factors involved when someone browses the web to possibly do business with you. Unlike with specialty stores wherein people are somewhat already forewarned as to what to find in them, websites are introduced to web surfers through search engine crawlers. When somebody types in words or phrases on search engines to look for something in particular, these crawlers search through massive web information and figure out the best websites that may suit for the words or phrases that you typed.
Choose your Content accordingly
The complexity lies on the fact that these search engine crawlers are not humans. They will feed you with several information that are best for the words or phrases that you typed ACCORDING TO THEIR OWN STANDARD – not yours. As a result, they may display your website for certain search words or phrases even though the person who typed the said words or phrases was actually looking for something that is not really related to your website. When the person clicks on your website, you certainly get traffic. But will he stay and find your website really important for his search? This is where targeted traffic comes into place.
Although high traffic is no doubt an indication of strong web visibility, targeted traffic will give you higher value since this will be comprised of web visitors that are specifically interested with what your website really offers. These are not just web surfers who may simply have been lost amidst the bulk of data on the web. Targeted traffic may involve surfers who specifically clicked on one of your ads, or links in an email, that clearly states what your site offers or what your site is all about.
You should only increase web traffic targeted to only really matter for your business.